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by Zsolt Szemerszky

Zsolt Szemerszky

Why brands fail in Monaco?

Why brands fail in Monaco?

80% of the foreign brands fail in Monaco and here is why. First of all let’s clarify that reaching out the UHNW demographic takes more than just pretty pictures, products and expensive events. And this is one of the first mistake that people from mass-market sectors make. If you are not able to deliver the…

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