DAGHE premiers with its brand ambassador Arthur Leclerc

DAGHE, the first Monégasque, refreshing, natural, and local beverage was launched on Wednesday in the presence of the co-founders William Scheffer and Anthony Orengo and Monégasque racing driver, Arthur Leclerc.

Enjoyed on its own, in a cocktail, with or without alcohol, Daghe charms with its taste, excites with its character, and brings people together with its qualities.

The first Monégasque beverage, it is conceived in the heart of the Principality by William Scheffer and Anthony Orengo, the co-founders of the internationally multi-award-winning local beer, Monte Carlo Beer, which is distributed in nearly ten countries.

Daghe comes in four flavors: Tonic, Lemonade, Ginger Beer, and Cola. Daghe was created to accompany and enrich those precious moments you share alone, with friends, or with family.

“Personally, my favourite choice if the Lemonade,”
– says Monégasque racing driver, Arthur Leclerc.

Daghe means “Let’s Go” in Monaégasque. It is a local expression that perfectly captures the spirit and energy of Monaco. It embodies the idea of moving forward, seizing the moment, and living each instant with intensity.

Daghe also represents a sense of celebration, festivity, and sharing. While it is unique to Monaco, its meaning and positivity resonate universally, quickly understood and appreciated by all.

“Around the world, there are thousands of refreshing beverages, but none of them have the power to bring us together around common values that truly matter to us: living together, sharing, while consuming local and sustainable products.”
– says Anthony Orengo, Co-Founder of Daghe.

Arthur Leclerc, partner and ambassador of Daghe, was drawn to the taste of the products and the brand’s values. The Monegasque driver wishes to associate his image with a brand he finds fun, while also committing to promoting more responsible and local consumption. His role as ambassador goes beyond simply sharing Daghe’s content!

Daghe’s range is 100% natural and unprocessed. It is produced just a few kilometers from Monaco, near the small village of Peille.

Fun fact: Peille is another connection between the three partners, Anthony, William, and Arthur, as they all spent vacations there during their childhood. This factory is truly a return to their roots!

“The creation of this first fresh, Monegasque, and natural beverage means a great deal to us. It represents both the culmination of a wonderful project and the embodiment of our values and philosophy. We’re launching a drink that’s as enjoyable to savor as it is exciting to open.”
– says Anthony Orengo, Co-Founder of Daghe.

Daghe is available online on our website and through local distributors, in restaurants and supermarkets in the Principality and surrounding areas. We are planning to expand its presence within the distribution networks of our partners across Europe and internationally, with whom we already collaborate through Monte Carlo Beer.