Veronique Alexandre, The Visionary Behind Monte Carlo’s Fashion Sanctuary
Meeting Veronique Alexandre, the Monaco fashion entrepreneur, is an encounter with elegance and sophistication. Her boutique, “Your’s Monaco,” located near Monte Carlo’s iconic “Carré d’Or,” stands as a testament to her impeccable taste and passion for fashion. With its exquisite gowns, dazzling jewelry, and enchanting fragrances, each piece in “Your’s Monaco” is carefully curated to celebrate the essence of femininity.
From Pretty You to Yours Monaco
Veronique’s journey from discovering a dilapidated shop in Monaco to establishing a renowned fashion house is a tale of vision and perseverance. In 2006, driven by a dream and an eye for potential, she transformed a neglected space into a beautiful boutique over two floors. By 2007, her vision had come to life with the opening of “Pretty You,” a couture house designed as a sanctuary for women. Inspired by the movie “Pretty Woman,” Veronique created a welcoming space with a Champagne bar and terrace, allowing clients to feel at home and express their individuality. “Pretty You” quickly evolved beyond a boutique, symbolizing what could be achieved with vision and determination. Veronique’s success transcended business metrics, as she instilled confidence and empowerment in her clients. Her boutique became a place where women found not just beautiful clothes, but also a renewed sense of self-worth and empowerment. In 2015, Veronique expanded her vision with the opening of “Your’s Monaco,” a flagship boutique featuring high-end brands such as Elie Saab and Balmain. “Yours Monaco” is not merely a retail space; it is an experience of luxury and sophistication, where each item tells an intimate tale of the woman who wears it.
Introducing Haute Couture to Monaco
Veronique’s passion for haute couture led her to organize events that introduced new designers to the Monaco community. In 2019, she introduced the talented Lebanese designer Ziad Nakad at “Your’s Monaco’ Nakad’s creations, renowned for enhancing a woman’s beauty, have a special place in Veronique’s heart and remain a staple in her boutique. Subsequent haute couture events featured designers like Jolipoli from Vietnam and Ivan Young from Hong Kong, showcasing diverse talents and styles from all around the world. Veronique’s ability to spot and nurture talent has solidified her position as a key figure in the fashion industry, continually enriching Monaco’s fashion scene.
A Love Story in Design: Veronique and Marieux
During the transformation of “Pretty You,” Veronique hired Dutch interior designer Marieux Van den Broek. A year later, they fell in love, beginning a partnership that is lasting for 17 years. Sharing a passion for interior design, Marieux opened “Treasures International” in Qatar and Dubai in 2023. In spring 2024, he and Veronique launched “Treasures International Monaco,” located at 6 Boulevard des Moulins. The company has built a reputation for its eye for design and ability to create harmonious, luxurious environments, making them one of the most sought-after interior designers in Monaco. Their partnership extends beyond business, as they are active in Monaco’s social scene, supporting events that raise money for causes like the Prince Albert II of Monaco Foundation, particularly in its ocean conservation efforts. Veronique is also deeply involved in supporting animal welfare organizations, particularly “Au Service des Animaux 06,” showcasing her sincere dedication to fighting animal mistreatment.
Crafting The Future and Vision
As Veronique and Marieux continue to innovate in both fashion and interior design, their influence is set to grow. The success of “Your’s Monaco” and “Treasures International Monaco” demonstrates their ability to adapt and thrive in competitive industries. Their story is a testament to the power of passion, creativity, and partnership. Veronique’s journey is a continuous evolution. She is frequently sought after by famous brands worldwide and is constantly drawn to new projects and challenges. Her dynamic vision ensures that the future will bring even more surprises and innovations to Monaco’s fashion and design landscape, inspiring dreamers and setting new standards in elegance and luxury.
Present advertorial article was written by Nancy Caburnay, contributor journalist.
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