Dalila Daffara – High Jewellery Exhibition in Monaco

Niche Media and Living in Monaco magazine were proud partners of Luxury Monte-Carlo, the 4th edition of The Unique Show series. To celebrate the remarkable success of the show, we decided to catch up with its founder, Dalila Daffara.

The Unique Show’s Luxury Monte-Carlo event, held from June 7th to 9th, 2024, at the Sea Club, Le Méridien Beach Plaza, concluded on a high note, surpassing all expectations. With a remarkable turnout, the event attracted a large number of visitors – over 1600 – exceeding our projections and solidifying its status as the premier high jewellery exhibition in Monte-Carlo.

The international show was envisioned by the Italian gemologist Dalila Daffara and her supporting husband Alberto. 

Dalila Daffara is a high jewellery expert with more than 20 years of specialisation. During her career, she has developed businesses, communicated and organised events for international auction houses, as well as dealers of the main diamond bourses worldwide, brands, and designers.

She has also attended as a relevant expert at summits and events like the ones organised by Chinese Government associations.

“I was fortunate to combine the innovative vision of board members and international experts in luxury fields and events into The Unique Show,” – says Dalila.

The Unique Show is a global phenomenon, celebrating success in multiple destinations, including St. Moritz, Como, Lugano, and Monte-Carlo.

What inspired the creation of this exhibition?

“The inspiration for The Unique Show stemmed from a desire to redefine the presentation of high jewellery and luxury watches by blending exclusivity with experiential luxury. 

We feature high jewellery creations that are artistic masterpieces, transcending conventional designs. Together with the board members, we wanted to create a platform that goes beyond a traditional exhibition, where passionates and collectors can not only view but also interact with exquisite pieces in an immersive, refined atmosphere. 

We aimed to create a harmonious fusion of art, luxury, and lifestyle that resonates with the sophisticated preferences of our audience and honours the pinnacle of craftsmanship. 

The Unique Show is a pioneering format of curated high jewellery exhibitions, set in opulent leisure destinations and enriched with elegant entertainment and unique activities, that is already establishing a new standard in the industry.”

Luxury Monte-Carlo was the first jewellery exhibition to debut in Monaco since post-pandemic times. It unites brands and designers for a captivating and luxurious high jewellery showcase in Monte-Carlo and is set to be the year’s most enchanting and glamorous high jewellery event with international exhibitors.

Why Monte-Carlo?

“Monte-Carlo embodies luxury, elegance, and a rich cultural heritage, making it the perfect backdrop for The Unique Show. Its prestigious setting aligns with the exclusive nature of our event, attracting a global audience of connoisseurs and collectors. 

The city’s vibrant atmosphere, combined with its status as a playground for the elite, enhances the allure of our exhibition and provides an unparalleled context for showcasing the finest in high jewellery.”

Over the course of three days, Luxury Monte-Carlo became the epicentre of elegance and innovation, as attendees were treated to an exquisite display of the finest high jewellery collections. 

We were deeply honoured to welcome esteemed guests, such as the Italian influencer Elisabetta Gregoraci and the renowned model Victoria Silvstedt, whose presence added glamour to the event. 

Additionally, the exhibition was graced by the attendance of distinguished members of royal families, adding a touch of regal elegance to the proceedings.

What were some of the most anticipated pieces or collections that visitors expected to see?

“This year, visitors eagerly anticipated collections that blend traditional craftsmanship with contemporary design. 

Highlights included a breathtaking art object of a hummingbird featuring enamel and an exceptional 100 ct. Emerald bead created by Vahe Zart New York artist. This piece exemplifies the intersection of heritage and innovation that our audience finds captivating.”

How does the exhibition contribute to the local cultural scene in Monte-Carlo?

“The Unique Show enhances Monte-Carlo’s cultural scene by adding a layer of sophistication with artistic jewellery creations by international brands and designers. It attracts an elite audience from around the world, contributing to the city’s reputation as a hub for luxury and culture. By integrating local elements into our exhibitions and collaborating with Monte-Carlo’s top venues and cultural institutions, we provide a unique platform that showcases the region’s charm and elevates its status as a destination for high culture and refined tastes.”

The significance of The Unique Show lies not only in the exceptional quality and originality of the pieces on display but also in its role as a platform for dialogue and discovery among designers, brands and the public. It’s a place where creativity is celebrated and encouraged, fostering an “Exclusive Club” that appreciates the value of craftsmanship and the beauty of innovation.

The event featured distinguished exhibitors, each bringing their unique vision and craftsmanship to the fore. For example:

Alessi Domenico Spa, spanning four generations, excels in goldsmithing and jewellery. Known for excellence and innovation, they are a recognised name in the global industry. 

Alexander Laut’s brand is known for its unique creative style, emphasising rare natural stones and ethical practices. 

The Brarda project emerged in 2002 within the jewellery domain, founded by Giancarlo Brarda, focusing on meticulously designed and crafted jewellery with gemstones as the nucleus. 

Cédille Paris, born from Carmen Aoun’s vision, celebrates the eternal bond between mother and daughter with the Ç MOI collection, embodying Carmen’s free-spirited essence in each piece. 

De Maria Gioielli is a distinguished fourth-generation family business established in 1920, specialising in high jewellery creation and the collection of antique and vintage jewellery. 

Eleonora Federici, renowned for her fusion of tradition and innovation in jewellery design, has won numerous international awards and aspires to redefine luxury through her eponymous brand. 

Federico Bellini Jewels, founded by visionary Federico Bellini, blends heritage with modern flair, creating captivating men’s collections inspired by his family’s legacy. 

Flosé, a distinguished British fine and high jewellery brand, seamlessly blends luxury with rare gemstones, offering timeless pieces imbued with deep sentimental value.

Established in 1880 by Pirro Piccini, Fratelli Piccini has evolved into a symbol of exquisite craftsmanship and timeless elegance.

Fullord, founded by Sandrine Thibaud, creates fine jewellery that merges practical innovation with glamour, redefining accessories as dazzling pieces of art. 

Gilin, founded by Jojo Cheung, offers exquisite fine jewellery inspired by over 20 years of experience and a deep appreciation for art and culture. 

Ilona Orel’s jewellery brand embodies talismanic pieces crafted with a contemporary edge, reflecting her exploration of ancient and sacred sources. 

Maison J’Or, synonymous with authentic craftsmanship since 1986, creates exquisite jewels blending rare materials and precious stones into elegant compositions. 

Krisonia, rooted in Italian craftsmanship and heritage, creates unique pieces of jewellery with unparalleled skill, patience, and discipline. 

Marathi Paris reinvents traditional meditation necklaces into precious jewellery objects charged with meaning and style. 

Mayiana’s jewellery marks life’s precious moments, embodying elegance and harmony for modern women. 

Mia Masterpiece, founded by Michal S.T. Amram, epitomises refined luxury through bespoke jewellery design and exceptional quality. 

Olympus Art, founded by Ali Ulug, stands as a beacon of artistic innovation, pushing boundaries in design and creativity. 

Paola Brussino’s jewellery designs blend uncompromising rigour with innovation, utilising unconventional materials to create elegant and light pieces.

Pasquini Roma epitomises Italian excellence in fine jewellery, crafting distinctive pieces with passion and vision. 

Passion Jewelry, founded by Antonio Prawira and Airyn Tanu, creates innovative designs with exceptional quality, perfect for passing down through generations. 

Qitteri, founded by Michel Tortel, showcases contemporary jewellery designs highlighting exceptional gems in subtle colour harmonies. 

RF Roma Fine Jewels blends heritage with modernity to create timeless pieces that resonate with elegance and sophistication. 

Salima Thakker crafts exclusive jewellery pieces reflecting the wearer’s unique identity and emotions with precision and creativity. 

Terzihan seamlessly fuses tradition with innovation, creating luxury jewellery inspired by a rich cultural mosaic. 

Vahe Zart, founded by Vahe Zartarian, offers timeless and avant-garde jewellery inspired by New York and the Middle East. 

Vitale Jewelry creates one-of-a-kind pieces with exclusively natural gemstones, embodying elegance and beauty in Italian artisan tradition.

How do you select the jewellers and brands that participate in the exhibition?

“The selection process for jewellers and brands is highly meticulous. We seek creators who embody excellence, innovation, and a distinctive voice in the high jewellery and luxury watch industry. 

Each participant must demonstrate exceptional craftsmanship, originality in design, and a commitment to the highest standards of quality. We also prioritise those who uphold ethical practices and transparency in their business operations. 

Additionally, we consider their alignment with our values and their potential to enrich the diverse and vibrant tapestry of our exhibitions, as we consider The Unique Show like a club, where we cultivate collaborations that create real added value for exhibitors,”- says Dalila.

What measures are in place to ensure the security and preservation of the valuable pieces on display?

“Security and preservation are paramount at The Unique Show. We employ state-of-the-art security systems, including 24/7 surveillance, secure showcases, and professional guards, thanks to our partner Monaco Sécurite Privée. 

Additionally, we work closely with specialised security providers like Ferrari Group to ensure a smooth and safe experience for exhibitors. Environmental controls within the exhibition spaces are carefully monitored to maintain optimal conditions for the preservation of these valuable pieces,”- explains Dalila.

The success of The Unique Show was further amplified by the support of other partners and sponsors. Ivana Ortelli Espressione Italiana contributed with their handcrafted luxury textiles, adding a layer of sophistication to the event. 

Ciucupet presented exquisite made-in-Italy leather accessories for pets, while Urso Luxury showcased their unique pens created using traditional goldsmithing techniques.

Are there any special events, such as lectures or workshops, that accompany the exhibition?

“Yes, The Unique Show is complemented by a range of special events. These include masterclasses led by industry experts, – like the one focused on Colour Analysis, – and panel discussions featuring renowned key opinion leaders. 

We also host exclusive gala dinners, live performances, and themed parties to create an engaging and memorable experience for our guests, enhancing the overall value of the exhibition,” – answers Dalila.

Guests were further enthralled by the presence of Champagne Barons de Rothschild, whose exquisite champagne lent an added touch of sophistication and elegance to the affair. Their meticulously crafted bubbles not only delighted the palate but also embodied a tradition of excellence dating back to 1853. As a brand synonymous with luxury and refinement, Champagne Barons de Rothschild played a pivotal role in ensuring that the toasts were truly unforgettable, elevating the overall ambiance and prestige of the event. 

Finally, Trilliant Capital, a leading firm in innovative investments, played an invaluable role in the event’s success.

The weekend was filled with extraordinary activities; guests were enchanted by a mesmerising haute couture fashion presentation that seamlessly blended luxury with natural beauty. 

Additionally, attendees enjoyed captivating DJ sets and live performances, adding to the ambiance of the event.

How do you see the role of high jewellery evolving in the context of modern fashion and design trends?

“It is increasingly becoming a blend of art, personal expression, and, of course, a relevant investment. In modern fashion and design, there’s an increasing admiration for jewellery that tells a story, showcases intricate craftsmanship, and offers added value beyond the materials alone. 

We see high jewellery evolving towards more sustainable practices, incorporating innovative materials and designs while maintaining the timeless elegance that defines the art form. 

Its role is also expanding as an integral element of fashion, serving not just as accessories but as central statements of style and legacy, and establishing itself as a cherished heritage for future generations.”

On the final day, a fascinating colour analysis session with Sabrina Cecutto guided guests to discover the jewellery that best enhanced their own beauty, providing a personalised and unforgettable experience.

What do you hope visitors take away from their experience at the Unique Show in Monte-Carlo?

“At The Unique Show, we strive to create a memorable experience that serves as a dynamic platform for forging connections and sharing unforgettable moments full of beauty. 

Our exhibitions allow visitors to learn about different cultures and gain a profound appreciation for the artistry and craftsmanship behind high jewellery. 

We hope visitors leave with a profound appreciation for the artistry and craftsmanship that high jewellery represents. Our aim is for them to feel inspired by the creativity and beauty of the pieces on display, enriched by the luxurious and immersive environment of the exhibition.”

The Unique Show’s Luxury Monte-Carlo edition has set a new standard in high jewellery exhibitions, bringing forward a new trend for B2C international jewellery events hosted in holiday locations, never done before.

Organising a three-day event for 1.600 people is not a small job. Did you have time to look around in Monte-Carlo?

“Indeed, I frequently enjoy my time in Monte-Carlo, and each visit is a delightful experience. The city’s blend of historic charm, breathtaking architecture, and modern luxury is truly inspiring. 

Strolling along the iconic Place du Casino and visiting the Jardin Exotique provided a deeper appreciation for the city’s unique character and its role as a centre of art and style, as well as unmissable events,” – tells us Dalila.

Do you get a lot of family support with such a big event to organise?

“Absolutely, family support is invaluable in organising an event of this magnitude. Their encouragement and understanding provide a solid foundation that allows me to focus on delivering a successful and impactful exhibition. 

Their backing, both emotionally and practically, plays a crucial role in managing the demands and complexities of The Unique Show. 

As an international company with a board of experts and specialised team members, we are growing more and more, establishing new branches.”

What is your ambition for 2025?

“For 2025, our ambition is to expand The Unique Show’s footprint globally. In addition to the successful editions of St. Moritz, Como, Lugano, and Monte-Carlo, we are aiming to introduce a new location in the Emirates and further elevate the experience for our exhibitors and guests. 

Our goal is to incorporate innovative themes into our exhibitions, enhancing their appeal and relevance. 

Additionally, we plan to strengthen our presence in emerging markets and elevate “The Unique Show Club” for our members, who are high jewellery enthusiasts and professionals.

Our intention is to set new standards in the industry, foster a vibrant community, and drive innovation.”

The recognition and success of this event highlight its significance in the world of high jewellery, making it a must-visit for collectors and fashion enthusiasts alike.

With their innovative concept and refined layout, The Unique Show events have set a new standard in the industry and are already inspiring a new style of jewellery exhibition.

As Niche Media, publisher of the Living in Monaco magazine, we are strongly rooting for Dalila and her exceptional team and can’t wait to contribute to the success of the next edition in June 2025.