The Natural Caviar Sets to Redefine Luxury with Monaco Debut — Co-Founded by Basketball Star Mike James and Caviar Connoisseur Edward Gant

The Natural Caviar is Monaco’s premier caviar brand, co-founded by professional basketball star Mike James and luxury caviar expert Edward Gant.

A new era of luxury is about to unfold in the heart of Monaco, as The Natural Caviar prepares for its highly anticipated debut. Co-founded by EuroLeague legend Mike James — fresh off a historic milestone of 5,000 career points — and caviar expert Edward Gant, CEO of Azure Caviar, this bold new brand is set to elevate expectations, bringing the prestige of fine caviar to a new generation of tastemakers, athletes, and culinary adventurers.

More than a delicacy, The Natural Caviar represents a lifestyle of excellence. Inspired by James’s relentless drive on the court and commitment to a clean, seafood-focused diet, the brand champions caviar as both a luxury and a legitimate superfood. Rich in protein, Omega-3 fatty acids, and essential vitamins, this is caviar designed to fuel ambition — a natural power source for high-performance lives.

Unlike traditional perceptions of caviar, The Natural Caviar is rewriting the rules of indulgence. While it shines at the most elegant occasions, it also thrives in unexpected settings — think crispy fries crowned with caviar, street-style seafood tacos elevated with pearls of the ocean, or even late-night comfort bites that blend the richness of tradition with the thrill of the unconventional.

“Caviar shouldn’t be confined to crystal flutes and black-tie dinners,” adds Edward Gant. “We’re pairing caviar with comfort food, with street food, with your favorite guilty pleasures — without losing an ounce of its quality or benefits. It’s about making luxury part of everyday life.”

Sustainably sourced and meticulously crafted, The Natural Caviar reflects Monaco’s prestige while daring to break from tradition. With the rallying cry “Excellence, on and off the court,” the brand speaks to those who play hard, live boldly, and appreciate the finer things without the pretension.

The official launch event will take place in Monaco, welcoming athletes, epicureans, and visionaries from around the world. Guests will experience first-hand how The Natural Caviar pairs refinement with approachability, in a tasting journey that promises to surprise and delight.