Kinzjrita, a Fragrant Touch of Elegance

We would like to express our heartfelt gratitude to Sandra Fransson and her fragrance house Kinzjrita for their wonderful support of the McQueen × Living in Monaco event held on October 8th in the heart of Monte-Carlo.

During the evening, Kinzjrita presented its signature creation Velours Noir — a captivating composition symbolising sensuality, poise and silent confidence.

The artistry, elegance and emotional depth of the evening were beautifully complemented by the world of Kinzjrita — a fragrance brand that embodies strength, femininity and refined sensory storytelling.

Its presence added a refined sensory dimension to the event, enchanting our 80 VIP guests, including sports personalities, entrepreneurs, and members of Monaco’s Princely circles.

Sandra Fransson, recently featured in our article “The Multifaceted Rise of Sandra Fransson”, once again demonstrated her exceptional vision and alignment with Monaco’s culture of authentic luxury.

Kinzjrita’s fragrance subtly infused the space with emotion — not just as a scent, but as an expression of personality and character — in perfect harmony with the Alexander McQueen collection showcased that night.

Beyond the perfume itself, it is Sandra Fransson’s approach — artistic, introspective, and deeply human — that resonates with our editorial values. Her ability to translate emotion into olfactory art reflects the same spirit of bold creativity and timeless sophistication that defines Monaco’s cultural landscape.

“We are honoured to have had Kinzjrita as an official supporter of this iconic evening and look forward to further collaborations where fragrance, fashion and Monaco’s creative energy meet once again,” – says Gaia Bertelli, Editor of the Living in Monaco magazine.

The collaboration between Alexander McQueen and Living in Monaco once again highlighted the Principality’s role as a vibrant stage for world-class fashion and culture. It was not just a presentation of haute couture, but a celebration of creativity, connection, and the enduring allure of Monte-Carlo.

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