Monaco Is a Relationship-Driven Ecosystem.
Founded in the heart of the Principality, Sarl Niche Media has grown, in fourteen years, into Monaco’s biggest English-language media house - the independent, boutique PR and communication agency behind Living in Monaco magazine and the trusted partner of choice for brands seeking genuine visibility in one of the world’s most discerning markets.
In Monaco, reputation isn’t built overnight. It is built with the right introductions, meaningful media moments, and the quiet nods from the right people. At Niche Media, we specialise in crafting visibility with elegance - connecting local and international brands with Monaco’s most discerning audience, where prestige, privacy and positioning matter most.
Reaching that audience takes more than reach - it takes access. With an unparalleled network and over a decade of local experience, Niche Media helps businesses, entrepreneurs and private individuals achieve their ambitions within the Principality. The name says it plainly: a “niche” is a specialised segment that speaks to a small, unique section of the population - and Monaco is the ultimate niche. The average household here is worth an estimated €3 million, and 1 in 3 residents is a millionaire.
A Legacy Built on Trust
Niche Media was launched by Monaco resident Zsolt Szemerszky, author of several books on the Principality and a fixture of its business community. Today, Zsolt and his team put that experience to work for private individuals and businesses looking to capitalize on their full potential in Monaco.
“As a dynamic agency, we pride ourselves on seamlessly blending the opulence of Monaco with cutting-edge marketing solutions - ensuring that your brand not only stands out, but thrives in this exclusive market,” – says Zsolt Szemerszky, Co-Owner of Sarl Niche Media.
A Comprehensive Offering
Quality matters more than quantity. Monaco may be small as a country, but it holds the highest density of millionaires on earth - which is precisely why every campaign we build is curated, not mass-produced. Since extending into outdoor advertising in 2023, Niche Media has become the architect behind our clients’ triumphs across the Principality.
“Our goal is to create business growth for our partners. I am always keen, with my team, to determine how we can add value to your business - to build a long-term and fruitful relationship,” – says Zsolt Szemerszky, Co-Owner of Sarl Niche Media.
Sarl Niche Media offers the key to succeed in Monaco:
- Brand Positioning & Identity - Strategy workshops and storytelling refinement for luxury brands entering or growing within the Monaco market.
- Editorial Coverage - Articles, interviews and professional content across our magazine, blog and partner platforms.
- Social Media Strategy - Content creation and management across Instagram, LinkedIn, Pinterest and beyond.
- Press & Influencer Outreach - Targeted outreach across Monaco, the French Riviera and international networks.
- Event Concept & Coordination - Private dinners, product launches, boutique open days and brand activations, produced end to end.
- Media Kits & Brochures - Corporate materials, brochures and communication packages built to luxury standard.
- Photo Production - Lifestyle and corporate photography tailored to each communication campaign.
- Outdoor Advertising - Premium placements across the Principality - from kiosks to the Principality’s most visible corners.
- .mc Domain Registration - Securing and managing the Principality’s most prestigious digital address for your brand.
Selected advertisers of Niche Media
Niche Media by the Numbers
Living in Monaco magazine is distributed four times a year across every kiosk and newsstand in Monaco and to 5,400 households, along the French Riviera from Ventimiglia to Cannes and Nice Airport, and internationally to embassies, consulates and premium venues across Italy, the UK, Germany and Switzerland.
“Most of our clients come to us seeking immediate impact through short-term campaigns - typically over a three-month period - to launch their products and connect directly with Monaco’s resident community. That said, we’re equally committed to helping brands build long-term visibility and sustained value, ensuring their presence evolves with the Principality’s unique rhythm and clientele,” – says Antonio Bertelli, Co-Owner of Sarl Niche Media.
Beyond the Page: The Living Community
Living in Monaco is more than a magazine - it is the anchor of a wider brand ecosystem. Established in 2012, the Living in Monaco Club brings together members of the Monaco community through an annual membership offering exclusive access to private events, editorial features and meaningful connections within the Principality: exclusive invitations to curated gatherings, visibility in print or digital editions, priority access to interviews and partnerships, and a spotlight in our monthly newsletter.
Events & Experiences:
The Monaco Residents' Meeting
The Monaco Residents’ Meeting is our signature series of exclusive networking gatherings, bringing together residents, entrepreneurs, creatives and influential members of the Monaco community in an elegant yet relaxed atmosphere - hosted at landmark addresses such as Amazonico Monte-Carlo, Niwaki and Twiga Monte-Carlo, with cocktails, brunches, press events, product launches and brand activations throughout the year.
The Expansion of Niche Media
In 2025, Niche Media welcomed a new editor to its team, Gaia Bertelli. Gaia brings a fresh perspective to the company - including the creation of new avenues for future and current partners.
“Luxury marketing isn’t about the size of an audience - it’s about reaching the right one. That is where Niche Media excels, through a network built on trust rather than volume,” – says Gaia Bertelli, Chief Editor of the Living in Monaco magazine.
The Co-Owners of Niche Media: Antonio Bertelli, Mara Melosi Gaia Bertelli and Zsolt Szemerszky
Ready to grow your business?
Discover the full media offer or get in touch today.
Phone: +377 680 86 03 25
Email: info@livinginmonaco.com
EXCLUSIVE:
Purchase a downloadable PDF file of this article made exclusively with the Living in Monaco magazine.