The Project That Will Redefine Monaco

Byron Baciocchi, the Swiss billionaire entrepreneur, stands as an exemplar of entrepreneurial success and innovation in the real estate sector.

Now returning to the Principality of Monaco, a place his family has called home for generations, the 37-year-old visionary brings with him a remarkable talent for transforming ideas into authentic expressions of luxury. His journey, shaped by strategic foresight and a deep understanding of market dynamics, has cemented his reputation as a leader in crafting some of the world’s most sought-after residential and commercial properties. 

With Monaco still lacking a truly iconic new residential development, Byron is set to change that, bringing his signature design-led approach to a market ready for a bold, elevated vision of modern living. 

What motivated you to move to Monaco?

“My family has always had a connection to Monaco, so in many ways, it felt like a natural move. On a personal level, the sense of security and tranquillity, paired with its cosmopolitan energy, makes it an ideal place to live. It offers a unique ecosystem where business and quality of life come together, and its proximity to key markets where I have ongoing projects is a real advantage. There’s also a strong culture of trust here, Monaco is a serious place to make deals, and it attracts genuine deal-makers.

Education was also a key factor. As a parent, knowing that Monaco is home to one of the top 10 private schools in Europe made the decision even easier. Of course, the yachting community also played a role,” – says Byron.

Was it easy to find a high-standard apartment for you and your family?

“As you know, Monaco has a limited supply of well-located, well-designed apartments that combine privacy, space, and top-quality finishes. I wasn’t able to find exactly what I was looking for. This experience only reinforced my passion for creating something new here,” – says Byron.

Finishing his studies in International Economics in Geneva, Switzerland, Byron was captivated by the practical aspects of property development than by the banking sector, setting the stage for his future career in real estate.

Through his ventures, Byron has not only shaped a new kind of fully serviced properties but also refined modern luxury living, making a profound impact on the industry and those who experience his developments. His projects are defined by meticulous attention to detail, the use of exceptional materials, and a commitment to timeless, design-led living.

In 2012, Byron co-founded Ultima Capital with his childhood friend Max-Hervé George. Together, they built Ultima Collection. a portfolio of award-winning ultra-luxury residences, villas, and chalets across Switzerland, France, and Greece, renowned for exceptional design and unparalleled service. In August 2019, Ultima Capital SA was listed on the BX Swiss stock exchange. In 2023, both Byron Baciocchi and Max-Hervé George sold their stake in the company, in a deal valued at over $1.3 billion, to focus on their individual ventures.

This move marked a natural progression for Byron, who had already founded Unica Capital in 2021, a private family office and specialist real estate investment and development company with offices in London, Geneva, and Luxembourg, focused on creating iconic, design-led properties across Europe.

“My goal is to continue creating spaces where residents feel at home the moment they walk through the door,” – says Byron.

Under his leadership, Unica Capital has built a portfolio of assets valued at £630 million. The company’s London portfolio includes notable properties such as 167-169 Wardour Street, 2- 4 Cork Street, 55/56 Poland Street, and 35 Great Smith Street, along with several residential properties across the most sought-after locations in Europe – Geneva, Gstaad, Crans-Montana and Monaco.

Last year, Unica Capital entered a joint venture with Swissroc and Spice Group for the development of O’Belmont by Jean Nouvel, a landmark residential project in Geneva’s Eaux-Vives district that will transform a former industrial site into 23 architecturally distinctive residences, seamlessly blending nature, heritage, and contemporary design. 

“Together with my longstanding team, we’ve consistently created properties that are both iconic and entirely unique. One of my main goals is to bring authenticity to each project by preserving the architectural identity of its location”– says Byron.

Byron’s insights and expertise in real estate have made him a well-respected voice in the industry. He published numerous opinion pieces on various aspects of real estate, particularly focusing on high-end markets in Europe such as London, Geneva, the Swiss Alps, and Monaco.

Unica Capital has acquired a prime site in the heart of Monaco, where design work is already well underway on Villa Odile — set to be one of our most refined and thoughtfully crafted residential developments to date.

What are your real estate goals in Monaco?

“Monaco is a unique market — compact, competitive, and extremely international. My goal is to contribute to its ultra-prime landscape by delivering properties that are not only architecturally refined, but also deeply functional and genuinely welcoming. I’m particularly focused on projects that elevate the living experience, with an emphasis on wellness, privacy, thoughtful design, and long-term value.

While I continue to lead solo developments, I’m always open to new opportunities and collaborations. In these partnerships, my team and I bring what we know best, thoughtful design, intelligent layouts, and a deep sensitivity to the character of each location. Whether working independently or with others, the aim is the same: to create enduring properties that raise the bar for what luxury living in Monaco can truly represent,” – says Byron.

Tell us more about your new project.

“Our latest project, Villa Odile, is a boutique residential development in the heart of Monaco. 

It features 12 thoughtfully designed residences across eight floors, ranging from 38 sqm to over 600 sqm, with spacious private terraces, underground parking, and private wellness amenities including a private spa and indoor pool.

I believe Villa Odile brings together elegance, comfort, wellness, and rare outdoor space in one of the most sought-after markets in the world,” – says Byron.

Based on your opinion, what are the key features of a refined residential property in Monaco?

“In Monaco, space is a true luxury, so a refined property must use it intelligently. Generous layouts, natural light, and outdoor living areas are incredibly valuable, especially given how rare they are here,” – says Byron.

As the design phase progresses, the Unica Capital identity is already taking shape, defined by elegant architecture, thoughtful detail, and a deep respect for its surroundings. This project will embody our signature blend of timeless design and modern living.

Byron is deeply committed to philanthropy, focusing his efforts on organisations that make a significant impact in education, environmental conservation, and social welfare. 

For several years, he has been a devoted supporter of the Starlight Children’s Foundation, an organisation dedicated to brightening the lives of seriously ill children and their families.

Byron Baciocchi’s journey from a young entrepreneur with a vision to a leading figure in the real estate investment world is a testament to his hard work, dedication, and relentless commitment to distinction.