Monaco is a Relationship-Driven Ecosystem

Founded and based in the Principality of Monaco, Sarl Niche Media, the publisher of the Living in Monaco magazine, is an independent, boutique PR and Communication company that has become the leading agency, offering comprehensive solutions for brands to achieve desired visibility.

In Monaco, reputation isn’t built overnight. It’s built with the right introductions, meaningful media moments, and the silent nods from the right people. At Sarl Niche Media, we specialise in crafting visibility with elegance, connecting local and international brands with Monaco’s most discerning audience — where prestige, privacy, and positioning matter most.

Reaching the desired audience often requires guided help. Thanks to an unparalleled network and 13 years of local experience, Sarl Niche Media helps local and international businesses to achieve their goals in the Principality of Monaco.

The name Niche Media refers to “Niche”, meaning a specialized segment of the market that appeals to a small, unique section of the population.

In Monaco, the average household is estimated at 3 million Euros. Moreover, 1 in 52 residents is considered as UHNW (Ultra-High-Net-Worth). They are individuals with investable assets of at least $30 million.

Rich Heritage in Monaco

The company was launched by Monaco resident Zsolt Szemerszky, who is also the author of multiple books on the Principality of Monaco. However, Zsolt and his team also offer their vast experiences to private individuals and businesses to capitalize on their highest potentials. 

“As a dynamic agency, we pride ourselves on seamlessly blending the opulence of Monaco with cutting-edge marketing solutions, ensuring that your brand not only stands out but thrives in this exclusive market,” – says Zsolt Szemerszky, co-owner of Sarl Niche Media.

In the heart of the luxurious Principality of Monaco, where sophistication meets innovation, Niche Media emerges as a beacon of creativity and strategic brilliance in terms of brand activation and PR strategy. 

“Most of our clients come to us seeking immediate impact through short-term campaigns — typically over a three-month period — to launch their products and connect directly with Monaco’s resident community,” – says co-owner Antonio Bertelli, who owns Italy’s leading luxury printing company based in Florence. – “That said, we’re equally committed to helping brands build long-term visibility and sustained value, ensuring their presence evolves with the Principality’s unique rhythm and clientele.”

Comprehensive Offering

Quality is more important than quantity. The Principality of Monaco might seem small as a country, but it has the highest density of millionaires.

In 2023, Sarl Niche Media extended its services to outdoor advertising. By doing this, Niche Media became the architect of their client’s triumph in the illustrious Principality of Monaco.

“Our goal is to create business growth for our partners. Therefore, I am always keen with my team to determine how we can add value to your business to create a long-term and fruitful relationship,” – says Zsolt Szemerszky. 

Sarl Niche Media can offer you the key to success in Monaco:

• Brand activation
• Media planning
• Promotional content creation and Photoshooting
• Outdoor advertising
• Social media management
• .mc domain registration
• Events / Product launches

Expansion of Niche Media

In 2025, Niche Media welcomed a new editor to its team, Gaia Bertelli. Studied in marketing in Italy, Gaia brings a fresh new perspective into the company, including the creation of new potential avenues for future and current partners.

“Luxury marketing is not about the number of people; it ́s all about the “who”, and this is where Niche Media excels with its unparalleled network,” –  says Gaia Bertelli.

Ready to grow your business?

Contact us at info@nichemedia.mc.