From Legacy to Leadership: How Treasures International Gave Rise to The Platform Capital

A Family Legacy, A New Financial Frontier

On a warm autumn afternoon overlooking Monaco’s glittering harbor, Marieux van den Broek reflects on a lifetime of craftsmanship and design integrity. As founder of Treasures International, he has spent nearly five decades shaping some of the world’s most refined interiors and architectural landmarks — from the French Riviera to Dubai’s skyline.

What began in 1978 as a modest European atelier has evolved into a global institution in high-end design and build. “Treasures was never just a company,” Marieux says. “It was a philosophy — that true luxury is found in honesty, proportion, and detail. We built trust, not just spaces.”

That philosophy, deeply rooted in precision and principle, became the foundation for the family’s next venture: The Platform Capital — a firm that merges the art of design with the science of investment.

Treasures International: The DNA of Design and Discipline

For over forty years, Treasures International has stood as a benchmark for excellence in bespoke architecture and interior design. Its portfolio spans palatial villas, luxury developments, and landmark residences across Europe and the Middle East. Each project carries the unmistakable imprint of Treasures’ ethos: restraint, refinement, and respect for materials.

The company’s success was built on uncompromising quality, discretion, and accountability — values that resonated with an elite global clientele seeking more than aesthetics. They sought confidence.
“Treasures provided the credibility,” Marieux explains. “The Platform builds on that credibility and transforms it into performance.”

The Platform Capital: Vision and Velocity

Under the leadership of Karst van den Broek, Marieux’s son and Managing Director in Dubai, The Platform Capitalrepresents the next evolution of the family legacy. The company operates as a fully integrated real estate ecosystem — combining acquisition, design & build, marketing, and sales under one roof.

“Our investors don’t deal with five different companies,” Karst notes. “They deal with one — one partner, one vision, one line of accountability.”

This structure eliminates inefficiencies, ensures quality control, and creates complete transparency for investors. Each project is structured as its own legal entity, providing direct ownership and tangible asset security.

With project cycles typically ranging from 8 to 12 months, The Platform Capital delivers measurable, short-term performance in a sector often defined by long horizons and speculation.

Dubai: The New Benchmark for Global Investment

Few cities embody momentum like Dubai. Once seen as a speculative playground, it has matured into one of the world’s most regulated and performance-driven real estate markets.

With sustained population growth, expanding tourism, and pro-investor reforms — including golden visa programs and streamlined property registration — Dubai has emerged as a top destination for global capital.

“Dubai is no longer just about ambition,” says Karst. “It’s about structure, stability, and speed — and that’s where The Platform thrives.”

Focusing on underperforming or undervalued assets, The Platform identifies opportunities where design innovation can unlock new value. Each project is transformed, redefined, and repositioned for targeted resale — with precision, discipline, and design integrity guiding every move.

A Dual Path for Investors

To meet the needs of its discerning clientele, The Platform Capital offers two exclusive investment pathways:

• Tailored Investment — bespoke structures designed for private investors or family offices seeking full control, flexible terms, and complete confidentiality.
• Matched Opportunities — curated co-investment projects for qualified investors with verified yield potential.

Each structure is fully collateralized and internally managed, ensuring transparency and investor visibility from acquisition through completion.

A Legacy Reimagined

For Marieux, the transformation from Treasures to The Platform represents more than generational succession — it is legacy reimagined as leadership.

“It’s an extraordinary thing to witness,” he says. “To see your son take the values you’ve lived by — craftsmanship, honesty, and performance — and evolve them into a new kind of institution.”

From Monaco’s tradition of refinement to Dubai’s culture of innovation, The Platform Capital stands at the intersection of artistry and asset performance — where timeless design meets financial precision.

In the end, Marieux’s philosophy endures:
“Performance isn’t about speed — it’s about control. And in both architecture and investment, control is the ultimate luxury.”